tokidoki

by janet on January 5th, 2008

For my hatch day, James got me this bag that I have been lusting after for months. AAAAAA!!!!! TOKIDOKI!!!!

It is the perfect present for me. First of all, James calls me the “BH” (misspelled abbreviation of “Bag Whore”). And of my bag obsessions, the one that captivates me the most is LeSportsac. I mean, how stinking cute is this ad campaign?

Tokidoki is a line by not a Japanese designer, but Italian designer Simone Legno. He says:

tokidoki means “sometimes” in Japanese. I chose a Japanese word because I love Japan. I love everything from the ultramodern happy face of Shibuya to the serious magic silence of Kyoto. I chose “sometimes” because everyone waits for moments that change one’s destiny. By simple chance meeting or meeting a new person, tokidoki is the hope, the hidden energy everyone has inside that gives us the strength to face a new day and dream something positive, that something magical will happen to us.

OK, so I’m severely resisting the urge to make a jerking-off motion right now, but whatevs. That’s cool, Simone. I forgive your pretentious cheesiness because you and I obviously share a love of food. Behold (this is definitely my version of a porn photoshoot):

A skull lollipop erupting like a zit out of … Mount Fuji? Reverse-Conehead ice cream creatures? Fucking cute!

Don’t forget the spicy! This lil’ guy is going to hop around the floor, sting you with his horns, and then smear spicy Capsaicin into your wounds, but you won’t care because he’s sooo cute!

This fabulous little bear just woke up, pushed up his fuzzy sleeping mask up, and reached for his pistachio gelato. Sweet honeyjar bee comes around like, “Don’t you want to eat me instead?” and little bear is all, “Eh” and shoos him out of the way. Hurt and pissed, honeyjar bee takes it out on kittycat cookie, who giggles in delight because it is just the perfectly sweet addition to her cookie head!

Clearly Simone designed this bag for me, because it is paying an homage to my hatch day, complete with heart-shaped egg.

Don’t forget the bubbly! Time to celebrate my amazing new gift!

You want one now, don’t you? Get one here.

2 Responses to “tokidoki”

  1. [...] Even though it was empty these three ol’ ladies decided to sit at the table IMMEDIATELY next to us. They were cute but were all up in our business the whole night. They asked us what we were ordering, whether we had been there before, how cute they thought my bag was, whether we also liked that they served unsalted butter (along with the above red pepper spread, which tasted good if bland) with the bread etc. etc. etc. Don’t get me started on the orgasm they had when I busted out my mini-tripod. “ARE YOU A FOOD CRITIC?!?!?” they gasped. I said no, that I was merely an amateur blogger, and immediately started talking to Finni so I didn’t have to explain what on earth a blog was. [...]

  2. [...] night. They asked us what we were ordering, whether we had been there before, how cute they thought my bag was, whether we also liked that they served unsalted butter (along with the above red pepper [...]

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